商務英語談判實例

時間：2020-12-15 10:24:13 Negotiation 我要投稿

商務英語談判實例六篇

　　商務談判實例(一)

商務英語談判實例六篇

　　Dan Smith是一位美國的健身用品經銷商，此次是Robert Liu第一回與他交手。就在短短幾分鐘的交談中，Robert Liu既感到這位大漢粗獷的外表，藏有狡兔的心思――他肯定是沙場老將，自己絕不可掉以輕心。雙方第一回過招如下：

　　D: I‘d like to get the ball rolling(開始)by talking about prices.

　　R: Shoot.(洗耳恭聽)I‘d be happy to answer any questions you may have.

　　D: Your products are very good. But I‘m a little worried about the prices you‘re asking.

　　R: You think we about be asking for more?(laughs)

　　D: (chuckles莞爾) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.

　　R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.

　　D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大筆交易)――that will slash your costs(大量減低成本)for making the Exec-U-ciser, right?

　　R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(銷磬)so many? (pause) We‘d need a guarantee of future business, not just a promise.

　　D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?

　　R: If you can guarantee that on paper, I think we can discuss this further.

　　商務談判實例(二)

　　Robert回公司呈報Dan的'提案后，老板很滿意對方的采購計劃;但在折扣方面則希望Robert能繼續維持強硬的態度，盡量探出對方的底線。就在這七上七八的價格翹翹板上，雙方是否能找到彼此地平衡點呢?請看下面分解:

　　R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.

　　D: Just what are you proposing?

　　R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise――10%.

　　D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

　　R: I don‘t think I can change it right now. Why don‘t we talk again tomorrow?

　　D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

　　NEXT DAY

　　D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

　　R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥協).

　　D: I understand. We propose a structured deal(階段式和約). For the first six months, we get a discount of 20%, and the next six months we get 15%.

　　R: Dan, I can‘t bring those numbers back to my office――they‘ll turn it down flat(打回票).

　　D: Then you‘ll have to think of something better, Robert.

　　商務談判實例(三)

　　Dan上回提議前半年給他們二成折扣，后半年再降為一成半，經Robert推翻后，Dan再三表示讓步有限。您知道Robert在這折扣縫隙中游走，如何才能摸出雙方都同意的數字呢?他從錦囊里又掏出什么妙計了呢?請看下面分解：

　　R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

　　D: That's a lot to sell, with very low profit margins.

　　R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)

　　D: (smiles) O.K., 17% the first six months, 14% for the second?!

　　R: Good. Let's iron out(解決)the remaining details. When do you want to take delivery(取貨)?

　　D: We'd like you to execute the first order by the 31st.

　　R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

　　D: Right. We couldn't handle much larger shipments.

　　R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon ---- I can't guarantee 1500.

　　D: I can agree to that. Well, if there's nothing else, I think we've settled everything.

　　R: Dan, this deal promises big returns(賺大錢)for both sides. Let's hope it's the beginning of a long and prosperous relationship.

　　商務談判實例(四)

　　今天Robert的辦公室出現了一個生面孔――Kevin Hughes，此人代表美國一家運動產品公司，專程來臺灣尋找加工。接洽的加工產品市運動型“磁質石膏護墊”，受傷的運動員包上這種產品上場比賽，即可保護受傷部位，且不妨礙活動。現在，我們就來看看兩人的會議現況：

　　R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.

　　K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.

　　R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.

　　K: I hope so. And what might be the basic questions you have?

　　R: First, do you intend to take a position in(投資于„„)our company?

　　K: No, we don't, Mr. Liu. This is just OEM.

　　R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.

　　K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.

　　R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.

　　K: I'll check the number later, but what do you propose?

　　R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.

　　商務談判實例(五)

　　Robert在前面的談判最后提出簽約十年的要求，Kevin會不會答應呢?如果答案是否決的話，Robert又有何打算?他一心為公司的利益打算，極力爭取技術轉移地協定，而對方會甘心出讓此項比金錢更珍貴的資產嗎?請看以下分解：

　　K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.

　　R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?

　　K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.

　　R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.

　　K: Mr. Liu, you've got to give up something to get something.

　　R: If you're asking us to take such a large gamble(冒險)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范圍).

　　K: What would it take to keep Pacer interested?

　　R: A three-year guarantee, not two. And a qualilty inspection(質量檢查)tour after one year is fine, but we'd like some of our personnel on the team.

　　K: Acceptable. Anything else?

　　R: We'd be making huge capital outlay(資本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步進步).

　　商務談判實例(六)

　　K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.

　　R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?

　　K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.

　　R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.

　　K: Mr. Liu, you've got to give up something to get something.

　　R: If you're asking us to take such a large gamble(冒險)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范圍).

　　K: What would it take to keep Pacer interested?

　　R: A three-year guarantee, not two. And a qualilty inspection(質量檢查)tour after one year is fine, but we'd like some of our personnel on the team.

　　K: Acceptable. Anything else?

　　R: We'd be making huge capital outlay(資本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步進步).

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